Matt Cutts video answers
Публикувано на 2008-01-07 в категория SEO.
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Qualities of a good site
Matt Cutts answers Google questions:
- Does Sitemaps depend on pageviews?
- What are the top things to do in SEO?
- How does Google decide to use a DMOZ snippet versus the description from a meta tag?
- Should I use bold or strong tags?
Some SEO myths
Matt Cutts answers Google questions:
- Myths:
- Sites on the same server
- Sites on the same IP
- Including off-domain JavaScript
- Launching sites with millions of pages: how should I do it best?
- Google images: updates on the horizon, and current Google Images technology
Optimize for Search Engines or for Users?
Matt Cutts answers Google questions:
- Which is more important: search engine optimization (SEO) or end user optimization?
- What spam detection tools would you recommend?
- Does cleanliness of code (W3C) help at all?
Static vs. Dynamic URLs
Matt Cutts answers Google questions:
- Static vs. Dynamic urls: does PageRank flow the same to both?
- What pitfalls should I avoid with dynamic urls?
- Can Sitemaps alert webmasters when their site has been hacked?
- Can I do geotargetting within Google’s Quality Guidelines?
How to structure a site?
Matt Cutts answers Google questions:
- Merging acquired domains with 301s?
- How to create a site architecture with themes and keywords?
- My urls have too many parameters - can I serve up static HTML to Googlebot instead?
- How to do split A/B testing?
Supplemental Results
Matt Cutts answers Google questions:
- Supplemental Results
- Should I worry about results estimates for:
- Supplemental results
- Using the site: operator …
- … with negated terms and …
- … special syntax such as intitle?
- Why do 301s take so long to be reflected in supplemental results?
- I started appearing in the supplemental results - should I be worried?
Does Webspam use Google Analytics?
Matt Cutts answers Google questions:
- Does Google Analytics play a part in SERPs (Search Engine Result Pages)?
- When does Google detect duplicate content, and how wide is the range?
- I want to mark my page as porn in SafeSearch - what do you recommend?
- Is it okay to make hyperlinks in option elements?
Google Terminology
Matt Cutts answers Google questions:
- What’s the difference between an index update, an algorithm update, and a data refresh?
Google Datacenters
Matt Cutts answers Google questions:
- Can you tell us a little bit about Google datacenters?
- Should all datacenters on the same Class C block be roughly the same?
Lightning Round!
Matt Cutts answers Google questions:
- Is it possible to search just for home pages?
- News Flash: you can use <strong> and <em> instead of bold <b> and italics <i>!
- Will we ever see kitty posts again?
- What are Google SSD, Google RS2, and all those other things Tony Ruscoe found?
- Does Google rank blog sites any differently than regular websites?
- Does Google treat .gov.pl links with the same weight as regular .gov links?
Reinclusion requests
Matt and Emmy answer Google Questions:
- How do I do a reinclusion request?
- What should I put into a reinclusion request?
- What does Google need to know before it reincludes a site in its index?
My tips for SES (Search Engine Strategies)
Matt Cutts from Google answers a fictional reader’s question:
- What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose?
Google Webmaster Tools
Matt Cutts from Google describes new tools Google is offering to users and webmasters.
- google.com/support can answer general user questions.
- google.com/webmasters provides tools to
- Tell Google that www.domain.com and domain.com are the same
- Check robots.txt files
- Discover crawl errors that Googlebot saw
- See some spam penalties
- All this is happening because Sitemaps is renaming itself and tackling a wider scope: all of webmasters.
- There’s even an official Google blog for webmasters now at: googlewebmastercentral.blogspot.com
Recap of SES (Search Engine Strategies)
A short review of news from SES San Jose, and some educational or funny moments. Includes:
- Industry news
- People I got to meet and didn’t get to meet
- Some of the changes happening to people or companies recently
- Fun moments
Datacenter comments
A combination of review and weather update for datacenters as of August 23rd, 2006. Some comments on:
- Data refreshes on June 27th, July 27th, and August 17th
- Bigdaddy
- Supplemental Results
- Infrastructure that improves quality and gives more accurate site: results estimates
- Results estimates for site: are just estimates, with some reminders of their limitations
- Watching individual data centers may not be the most productive use of your time
Crawl dates in the Google cache
Matt talks about how Googlebot crawls the web, and what "crawl date" is shown on cached pages. In this video:
- Red candy is a 404 page
- Purple candy is a 200 (OK) page
- Green candy is a 304 status code (page has not changed)
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Тагове: google, search engines, seo, video
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